With the recent launch of Google Nearby, a new Android feature that takes advantage of Bluetooth beacons to trigger mobile content based on a user's precise location, Google is single-handedly changing the beacon marketing landscape. But, even with accelerating user adoption and increasing investments in proximity marketing, there is still a fair amount of confusion in terms of how retailers can use this powerful new capability.
In this free webinar, Swirl discusses what you need to know about Google Nearby and how you can take advantage of the world's largest beacon-enabled consumer audience.
What You'll Learn From This Webinar:
- What is Google Nearby?
- How does it work?
- Why does it matter?
- How to get started
- How to plan for long-term scale